Engineering

Web and mobile applications people choose to use.

Web applications, native iOS and Android, cross-platform mobile, design systems and accessibility, built and released through automated pipelines.

Sound familiar

Where this usually starts.

React Native where it serves the product, native iOS and Android where it does not: one codebase decision, made on engineering grounds rather than fashion. We build web and mobile applications with performance budgets, accessibility and security in the pipeline from day one, and release them through app stores and continuous delivery with monitoring that shows how they behave on real devices.

Tick the ones that sound like your situation.

Scope

What is included.

  • Web applications

    React and Next.js applications with performance budgets enforced in the pipeline.

  • Native mobile

    Swift and Kotlin where the product needs native capability.

  • Cross-platform mobile

    React Native or Flutter where one codebase serves both platforms.

  • Design systems

    Components and guidelines shared across products.

  • Accessibility

    WCAG 2.2 AA built in and tested automatically.

  • Release management

    App store submission, staged rollouts and crash monitoring.

Reference architecture

From commit to production, and back again when it breaks.

Web and mobile applications are the production surface customers see in the engineering architecture, built and released through the same pipeline and watched in production like every other service.

From commit to production, and back again when it breaks. BUILD RELEASE PRODUCTION OPERATE Engineers Repository CI pipeline Artifact registry Staging Feature flags Production services Web and mobile Legacy system Observability On-call

What this service delivers here

  • Web and mobile

    The applications people use, released through the same pipeline.

Walk through every flow in Engineering

Before you start

Decisions to settle early.

  • Native or cross-platform

    Cross-platform serves both platforms from one codebase; native suits products that need deep device features. The product decides.

  • Rebuild or stabilize

    Stabilizing an existing app is cheaper when its foundations are sound. A rebuild is justified when they are not.

  • Design system or one-off screens

    A design system pays back across products and keeps accessibility consistent. Small products may start simpler.

Approach

How the work runs.

  1. Discover

    Users, journeys and constraints

  2. Design

    Prototypes tested with real users

  3. Build

    Shipped in small releases

  4. Measure

    Performance and crashes on real devices

Commercials

How it is bought.

  • A fixed-fee assessment

    We review crash reports, analytics, accessibility and the current codebases, and test key journeys. You receive the findings and a fixed price for the build or rebuild.

  • A fixed-price build

    Design, build and release of the applications in scope, with performance budgets and accessibility tests in the pipeline, at a fixed price.

  • Running it afterwards

    After launch, releases and monitoring can be run by your team or by us on a retainer.

Start with the assessment.

Scope an assessment

Worked example

An app that crashed on older phones.

Say a utility company's customer app is reviewed badly for crashes and slow screens, its iOS and Android versions behave differently, and its web portal has failed an accessibility audit.

  1. Discover

    We study crash reports, reviews and analytics to find the journeys that fail most, such as submitting a meter reading.

  2. Design

    Those journeys are redesigned and tested as prototypes with real customers, including people who use screen readers.

  3. Build

    The app is rebuilt in React Native on a shared design system, with performance budgets and accessibility tests in the pipeline.

  4. Release

    New versions roll out in stages, and crash and performance monitoring on real devices decides whether each release continues.

At the end, iOS and Android behave the same, the main journeys work for every customer, and a bad release is caught in its first stage rather than in the reviews.

An illustration

An illustration, not a client account.

Where it goes wrong

What we design out.

  • Choosing the stack on fashion

    Native or cross-platform is an engineering decision. It is made on the product's needs.

  • Testing on the latest phones only

    Customers use older devices too. Testing and monitoring cover what is actually in use.

  • Accessibility checked at the end

    Fixing accessibility after launch is slow and expensive. It is built into components and tested on every change.

Outcomes

What it changes.

  • Fast on real devices

    Performance budgets keep pages and screens quick on the devices customers actually use.

  • Usable by everyone

    Accessibility is built in, not retrofitted after a complaint.

  • Releases without drama

    Staged rollouts and monitoring catch problems before every user sees them.

How you will know it is working

  • Crash rates fall on the devices customers use.
  • Key journeys work with a screen reader.
  • iOS and Android behave the same way.
  • Bad releases are stopped at their first stage.

You keep

What you have at the end.

Handover pack

five items

  1. User journeys and prototypes The key tasks users perform, mapped, and tested as prototypes before they are built.
  2. Design system components Reusable, accessible components and the guidelines for using them across your products.
  3. Web and mobile source code The applications' code in your repository, with their build and release configuration.
  4. Accessibility test reports Automated and manual WCAG test results, with the issues found and how they were fixed.
  5. Release pipeline and monitoring Automated builds and store releases, with performance and crash monitoring on real devices.

The team

Who you work with.

  • Web and mobile lead

    Owns architecture, releases and performance budgets.

  • Engineers

    Build web, iOS and Android applications in your repository.

  • Product designer

    Designs journeys and tests them with real users, including assistive technology users.

What we need from you

  • Access to app store accounts, analytics and crash reports.
  • Users for research and testing.
  • Brand guidelines and any existing designs.
  • A product owner for priority decisions.

Shipped with the pipelines, dashboards and runbooks to run it.

Questions

Questions we get asked.

Native or cross-platform?

Cross-platform where it serves the product, native where performance, device integration or platform conventions demand it. The choice is made on engineering grounds and written down with its reasons.

Do you design as well as build?

Yes. Research, prototyping, interface design and design systems are part of the work, so design and engineering decisions are made together.

How do you handle app store releases?

Through automated pipelines: builds, tests, signing and submission, with staged rollouts so a problem reaches a small share of users before it can reach all of them.

Will the app meet accessibility law?

We build to WCAG 2.2 AA, which underpins accessibility requirements in many jurisdictions, including the European Accessibility Act, and test with automated tools and with assistive technology.

What are Core Web Vitals?

Google's measures of real-world web experience: how quickly the main content loads, how quickly the page responds to input, and how stable the layout is while it loads. They affect search ranking, and more importantly they track what users feel, so we set budgets for them in the pipeline.

Can you take over an existing app?

Yes. We review the code, build setup, dependencies and store accounts first, then stabilize what is there before adding features. Sometimes the review shows that a rebuild is cheaper, and we say so, with the reasons.

What is a design system?

A shared library of components, styles and guidelines used across products, so interfaces look and behave consistently and accessibility is built once into each component rather than into each screen. It also speeds delivery, because teams assemble screens rather than redrawing them.

How do you test apps on real devices?

With physical devices for the models your customers use most and device cloud services for wider coverage, alongside automated tests in the pipeline. Monitoring after release then shows how the app behaves on every device in use, not only the ones we tested.

Ask about your situation

Answered from this site, with its sources.

CONTACT

Build the app your customers keep.

Bring the product idea or the app that needs rescuing. We will scope it with a fixed price for defined scope.

  • Senior-led
  • Accountable
  • Direct
  • Fixed-price options
  • Compliance-ready
  • 24/7 capable

Prefer to talk it through? Call +92 (333) 32 11011

What happens next

  1. You pick the time

    Tell us which apps you have or plan, and what users complain about; the call is when it suits you.

  2. Thirty minutes, with an engineer

    A mobile and web lead discusses the journeys that matter and how releases happen today.

  3. A written assessment

    It sets out the findings and a fixed price.